AHA launches ads to push for expanded access to fresh fruits and vegetables

The American Heart Association and the Michigan Healthy Food Access Campaign today released television ads highlighting the need to expand access to fresh fruits and vegetables throughout the state.

“Inadequate access to fresh, healthy food is a real problem in our state, and it’s leading to increased risks of heart disease and obesity for children and adults throughout Michigan,” said David Hodgkins, government relations director for the American Heart Association. “It’s time we educate people on the problem, but also let them know there is a solution – and they can be a part of it.”

TITLE: “Fresh”

LENGTH: 30 seconds

LAUNCH DATE: Tuesday, May 16, 2017

AIRING: Statewide

SCRIPT:
Adult female: Fresh fruits and vegetables, many of us take them for granted.
But everyday more than 300,000 Michigan children and their families lack access to fresh, healthy foods.
In cities and rural communities across the state nutritious foods are often hard to come by.
It doesn’t have to be this way.
Tell your state lawmaker it’s time to expand access to healthy food – because every child in Michigan deserves a chance at growing up healthy and strong.

Paid for by the American Heart Association

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